Don't Follow Your Dreams-Lead Your Dreams by Lisa Baker-King

I don’t believe in following your dreams. Following your dreams implies that your dreams are always in front of you, difficult if not impossible to catch. I believe in leading dreams. As a writer, we have a message to tell the world & an obligation to spread our message. So how do we lead our dreams? The answer is simple; get a plan and set goals for each step along the way.1)Define your brand and message. This is critical as it sets the tone for who you are and how your writing impacts others. 2)Build your platform. Authors hear this all the time but what is an author’s platform? It’s what it will take to get others on ‘your platform’, in lock step with you. It’s everything from social media, your web site, marketing materials and speaking engagements.)Build your personal Board of Directors: This is a diverse group of experts and subject matter experts that will help you along the way and provide you with needed feedback and expertise.By leading my dreams, the dream becomes a reality.

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